Product Description
Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits. There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. This book leaves absolutely no stone unturned in cataloging for you every possible method through which you can generate and maintain steady income streams through the world s largest search engine. Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Google s ample supply of tools in the form of Google Base will allow you to list, promote, and sell products that will provide you the foundation of a solid business and this book will walk you through the process of utilizing that service. You will learn how to utilize Google Base to list a single item at a time, or to create an entire store front. You will learn how to tap into Google s API and create your own high quality, customized storefront that is unlike anything you have worked with before. Learn how to use your own XML and spreadsheet files for quick product descriptions and a streamlined interface while taking advantage of Google s dozens of different posting categories such as Housing, Vehicles, Services, Jobs, and Vacation Rentals. You will learn how craft a winning listing, utilizing the right balance of carefully selected information, well placed imagery, and the right target audience. You will learn how to optimize your postings to work in tandem with your websites and to rank highly in Google’s most up to date search algorithm. You will also learn how to start implementing Google’s swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web. With the help of web and business experts and many in-depth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google’s business and advertising opportunities, as well as how you can best market your business within those tools. A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. For any business, new or old, looking to the Internet as a tool, this book is an essential resource to help you make money, take advantage of Google’s countless resources, and stay on top of the multi-billion dollar Ecommerce industry.
This is a terrific book for those who have no knowledge of Google, to those who just want to sharpen what they do know. As a senior manager for a full service advertising agency, this book was extremely helpful and provided tips on everything from PR, to blogging, to SEO and AdWords. I was able to confirm much of what I have learned over the years about Google and was able to expand my knowledge as well. My SEO director was just talking to me about Google Base and now I can have an intelligent conversation about how to strategically apply this for our customers.
I enjoyed the way the book was organized – each chapter dealing with a specific discipline so that you can go back and reference areas you found interesting or skip ahead when something doesn’t apply to what you are working on now. I also enjoyed the interviews at the end – but I have to admit that they all started to sound the same after a while and I found myself skipping ahead. I’m sure the author would get a giggle out of how many post-its are hanging off the pages now – this will continue to be a useful resource tool for me going forward as I return again and again to access the helpful links and references.
Rating: 4 / 5
Bruce C. Brown’s GOOGLE INCOME packs in chapters of advice on understanding how Google works and how its ad capabilities can generate revenue. From how to best market a business using these tools to understanding common mistakes that can hurt selling and marketing approaches, GOOGLE INCOME is a fine addition to both business and computer collections and general-interest libraries.
Rating: 5 / 5
I really wish this book had been available a few years ago when I started looking into the possibilities of online marketing, or even more recently, when I was attempting a job-related search engine optimization campaign. It would have saved days of research and the expense of hiring an SEO expert.
This book covers everything from setting up your online business for maximum Google exposure to making money by hosting AdSense ads on your site. To say it’s thorough is like saying Mt. Everest is large.
Fortunately, it’s laid out in easy-to-navigate sections, breaks the information down into logical steps and is filled with links to online resources, interviews with experts and explanations of everything involved with the sometimes baffling world of internet marketing. I’ll be going back to this one again and again.
Rating: 5 / 5
This is the book for anyone planning or beginning to do business online. Bruce Brown literally covers everything from A to Z in using google as an effective tool to insure a profitable online business. He is the author of 8 books related to multiple aspects of the Internet that have now become an integral part of doing business in America and the world. In a word, he knows what he is talking about.
Brown writes clearly, simply, and concisely, The author walks the reader step by step through the process of using Google and all that is necessary to become a Google master. He provides numerous, helpful references or recommended reading, e-books, and websites that assist the entrepreneur in quickly getting started. Chapter by chapter the beginner is educated to all that must be known to take advantage of Google’s business potential.
Advertising: getting information to the right people, at the right time, at a good price about your product or service is fundamental in generating profits. Google is a phenomenal means for doing that. And Bruce Brown tells you how to do it as well as how to avoid the pitfalls. It’s a must read book for anyone who wants to know how to effectively use Google as a business tool in creating an online business.
John F. Gilligan, Ph.D.
Groveland, IL
Rating: 5 / 5
I have been doing Internet marketing for over 9 years and this book has all the tips and tricks that I would tell people, plus some new ones I did not know.
Having developed several e-commerce sites myself with sales of multi millions of dollars over the past couple years, I am recommending this book for anyone that is even curious because it has all the right stuff.
Mr. Brown’s layout and style made the book very easy to read quickly and to keep for reference. Bigger fonts and good use of white space made my eyes very happy.
Now I am going to have to go back and look at Bruce’s other books too.
Rating: 5 / 5
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