If your website is not living up to your expectations and bringing in new clients, here are 3 website mistakes you might be making.
1. Too confusing
You are probably bored of the typical phrase that says “you have 3 seconds on your website to convince your customer” but there is a reason why people are always talking about it.
The market is quite saturated nowadays and it is getting harder and harder to attract clients, especially if your site is poorly designed. If you want to learn more about how to thrive in a saturated market you can learn more about it in this post.
Visitors who can’t decipher what your business is about are not going to stick around. When your website doesn’t reveal this information upfront, your visitors are left feeling confused and needing to do too much ‘work’ to figure it out. This results in a high bounce rate and low page views.
To fix this issue, all you need to do is simply create a headline above the fold (the part you see when you arrive to a website without scrolling) that describes the following:
- Who are you?
- What do you offer?
- How will it make your customer’s life better?
And add a CTA (button), that answers:
- What does she need to do to buy it?
Having a clear CTA along with it can also be beneficial, even if users may not click on it right away- because it immediately tells them what the next steps are to working with you.
2. Hard to find or understand the navigation
I think we can agree on the fact that today people can get everything pretty quickly, hence why waiting for something or looking for answers can be so overwhelming. The same happens when your menu/navigation is hard to find or understand.
One of the biggest mistakes I see is when people try to use fancy words instead of clear and simple instructions. Maybe a “give me a shot” is cool, but a simple “work with me” is more straightforward and converts better. As always, look at what your ideal client resonates with, however, if you are not sure yet, or don’t have enough data to rely on, it’s better to start with the good old menu names.
The other issue I find with navigation and menus is that they are hard to find. It can be that you’re using a small hamburger or again a fancy icon. If that’s the case and you don’t get many sales, you can bet that’s the reason.
Make sure that your navigation is easy to find right out of the gate. Make the navigation links large enough and easy to read for the common user. If you are using a hamburger menu instead of a visible menu, make sure that it is large enough to be eye-catching.
Another trick you can try is to use a ‘sticky’ menu that sticks to the top of your website as you scroll because this ensures that your visitors always have an easy way to browse your different pages.
Finally, be sure to test out your website on mobile to ensure that the menu is easy to find and navigation is seamless.
3. Ignoring SEO (Search Engine Optimization)
I know that the term SEO can be intimidating, but please don’t just ignore it completely! In order for people to find your website organically, you need to put some effort into your website’s SEO. While it is so much you can learn about SEO, I’m going to focus on just one aspect of it today.
Did you know that up to 78% of SEO problems are linked to poor image optimization? This is usually due to your images being too large, so you’ll need to compress your images.
The two primary things to consider when compressing are the file format and type of compression you use for your images.
By choosing the perfect combination of file format and compression type, you can reduce your images by as much as 5 times!!!
The smallest photo file type is jpg, but if you’d want it without the background you should go for a png. Just make sure none of them go above 200 kb. I like compressing my photos in photoshop and exporting them for the web, but if you don’t have this access, you can use Canva or this site to compress your photos.
Are you making any of these website mistakes? If you are and you’re feeling overwhelmed with all of the to-dos required to create a beautiful website that converts, let’s work together and I’ll do it for you!