8 Ways To Boost Your Website Traffic For More Conversion

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I'm here to share my knowledge and experience about all things branding, websites, streamlining and business. I'm a firm believer that sharing wisdom will help us both to navigate this amazing entrepreneurial journey.

Hi, I'm Orsi

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Driving website traffic is essential for any business, but it can be difficult to know how to get started. There are so many methods and techniques that it can be hard to know where to start. In this article, we’ll outline 8 different techniques that you can use to start driving traffic to your website.

1. Publish Quality Content

When you publish high-quality content on your website, you attract the attention of both users and search engines. Quality content is informative, relevant, and engaging, and it provides value for your audience.

High-quality content can be a topic that is relevant to your niche, and up-to-date with the latest information, including high-quality photos and videos that support the content.

2. Use Social Media to Promote Your Content

Social media is a powerful tool for promoting your content. When you share your content on social media, you reach a larger audience and drive more traffic to your website.

I know using social media can be intimidating but think about it – couple of years ago when there was no internet, only newspaper, how did businesses get noticed? It was all through marketing themselves in the newspapers, spreading flyers to people on the streets and posting offers in their windows. Social media does the same for you only that it’s a lot easier and cheaper to do.

Another vote for social media is that millions of people are using it all around the world and if your business happens to be online, serving people from all places is a great opportunity to make yourself and your business noticed.

3. Make Sure Your Website Is Up-To-Date

This is one of the nicest things on a website to do because it shows effort. It shows the website owner will strive to make their website the best so that they can attract customers.

They love their site and use it on a regular basis to view their images and watch videos – not just online, but also on their smartphones and tablets. However, if your website is very outdated and is showing its age, they will not want to visit it. Being outdated and no longer interesting will drive traffic away.

How do you know your site is outdated?

Well, the first thing to look at is the content. When was the last time you updated the pages, and the information on them? Yes, maybe there are things that don’t need updates, but in order to stay on top of mind, you’ll need to add new content regularly, e.g a blog post or by adding new pages with new information about your products and services.

The second thing to look at is the design. Honestly, how does it make you feel when you look at your site? Does it make you cringe? If so, that’s a clear sign that your site is either outdated or never even was “dated”. If you cannot tell if the site is outdated or not, ask your friends or people you trust for their honest opinion.

You can always look at your competitors and compare your site to theirs, but that’s not the best idea if their sites are outdated too. Your initiative in updating your site’s design shouldn’t come from your competitors, but from what your clients and leads are looking for. So, why not ask potential clients on what they like and dislike?

Finally, you can always look at other industries and see what is trending. Sometimes the best ideas come like this and when implemented correctly to your niche, it can bring a fresh, new feeling that will make you stand out even more, and convert more.

4. Make your website accessible

Your website design must be pleasing to the eyes and easy-on-the-end. If the design or layout is very complicated, adding accessibility to the design will be a good idea. It will show that the website owner is serious when it comes to their website while also ensuring that it is simple for users to get around.

What is accessibility?

Website accessibility means that websites, tools, and technologies on the site are designed and developed so that people with disabilities can use them. More specifically, people can: perceive, understand, navigate, and interact with the site easily. This includes enough contrast with background, text, and buttons, big enough text that is easy to read, and alt texts on images.

Good design and aesthetics mean more traffic, which means more conversion.

5. Use High-Quality Images

Photos and graphics are very important for any copy, as their visual appeal stimulates the brain and draws your reader in. You can find high-quality photos on sites like Unsplash and Pexels, or you can create your own, whether it’s a branded photo shoot you had or just the photos you took with your phone.

One thing to keep in mind is that high-quality comes with a price and it’s the fact that it can slow down your site. So, before uploading your amazing photos to your site make sure you resize them to optimize for the web. You can use Canva, Photoshop, and even Imagify.

6. Grow Your Reach By Promoting Free Stuff

When it comes to word-of-mouth promotion, giving away something for free can help create more viral responses and help your brand grow. So, try out some free samples, discounts, or other kinds of freebies and promotions to your brand and see the reactions. 

The best way to generate more traffic on your website with free stuff is to create a resources page and upload all the freebies you offer. Make sure your visitors have to provide at least their email addresses in order to get the freebie. This way you can also increase your subscribers list which then you can retarget with other amazing offers.

7. Rely on A/B Testing to Optimize the User Experience

This is recommended to more advanced business owners, but if you’re ready for a challenge, this is for you. Using A/B testing is an amazing way to see what your audience resonates with. Imagine you’re creating a sales page and you’re not sure which color variation would generate more conversion. You can easily test this with A/B testing. You only have to create 2 versions of the same landing page and only change the color on one of them. The visitor clicks on the link, and you then compare the responses to see which one of the sales pages are leading to more conversion. To learn more about A/B test on WordPress watch this video.  

8. Use clear calls to action

A call to action is simple – it tells your reader and audience what they can or should do. It is normally found at the end of a piece of information, like your services or about me section.

Not only does it drive people to action {such as ‘buy now’} but it can also be used to create further engagement, and relationships, and turn followers into fans. Having them subscribe to your newsletter or send a message is a great way to increase engagement. Also, for those who are not ready to buy from you yet, you can offer some free resources to generate more trust.

No matter how great your website is, packed with amazing photos and content if you don’t use clear calls to action nobody might end up subscribing or buying anything, so the conversion will be quite sad. The biggest mistake I see people make on their websites is that they don’t use a clear call to action. I know it can seem boring to use the usual words as everyone else does, but trust me, they use it because it works.

You don’t need to reinvent the wheel or be super creative about those buttons. Just use the good old ones and see how they perform. If you don’t like them, you can always A/B test and see which ones work best for you 🙂

Got questions?

Just comment below and let me know.

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