This was one of my favorite brand and web projects. It contained all pilars I believe are crucial for a successful transformation. We started of with branding, created her an amazing new look an a logo she could use on her packaging. We followed with a beautiful and easy-to-use website that offered her 24/7 support. and we launched her project with a well-designed strategy packed with branded and customized social media posts.
Creating a brand that represents Lydia as the expert in free-from baking and nutrition, and a website that offers her support in her daily activities so she can streamline her business and finally take some time off.
We started off with a detailed branding workshop to understand Lydia's business, her brand and target audience. Based on our discussion, I put together her brand strategy and designed her new logo. She could instantly use this new logo on her packaging and her customers loved it.
Launching the project was a real jam. I designed her branded social media graphics with a countdown and she started posting each day as we got closer to the launch day. With each countdown post she also shared information about her business, introduced herself to her audience and talked about our project. This helped her followers understand what was happening behind the scenes and what this new brand and website will bring to them.
New look & feel that was instantly resonated with her customers
Strategically designed online store for seamless conversion
Integrated systems that allowed automatin and streamlining
The really challenging part in creating her site was not to feel hungry all the time as I looked at those delicious photos...I intentionally placed each element on the site to showcase her products and create a seamless user experience.
The thing that most moved the needle for her were all the great plugins we used on the site. These plugins helped her to integrate each systems she previously had to use manually - like printing labels and sending packages. Now she has it all automated and can get it done with a couple of clicks which reduced the administration time immensely.
"I had been successfully self employed and working from home for several years. But I was feeling very disorganized and parts of my business were not coming to together as they should. I was wasting a lot of time juggling different, unnecessary, small tasks. I am really proud of my the new branding and the customers love it. The new website has so many great features to help my business run smoothly. Free time and flexibility were the main, original goals of self employment and working from home for me and Orsi had helped me achieve that."
If you've got inspired by this project and would like to embark on a similar experience where you end up with a strategic design and confidence, hit the button below and let's talk.