How to capture more leads on your website

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If you are reading this then you probably struggle with capturing more leads on your site. Don’t feel bad about it, it’s totally normal. Statistics say (let’s be a bit nerdy here) that about 97% of your website visitors won’t be ready to buy right away when they first visit your website. So, I would say it’s not you, it’s them.
Okay, let’s be serious here, there are certain ways you can generate more leads on your site, so jump in and let us take action!

You might have already heard how saturated the online market is and that you need to stand out from the crowd. But how? If you are a service-based small business you can be different – in fact, it can be actually easier for you to be different. You just try things out and if they don’t work, you can pivot.

Instead of just putting a CTA to get in contact with you, you need to be more creative and offer something more. Like a freebie, something that is valuable to your target audience. (yes, for that you need to know who your audience is – if you feel like you’re not quite sure now, read my post about “rebranding” and why it can be profitable to your business).

Here are some ideas that can help you generate more leads on your website

  • A checklist – to address a common problem your clients deal with, making it easier for them to resolve it
  • A how-to guide – when they need more details than just a checklist, like an e-book packed with inspiration and wisdom (strong emphasis on the aesthetics)
  • Video series – when an e-book alone is not enough to resolve the problem. You can offer them a 3 part video series, sent on 3 different days letting them absorb and get closer to the solution day by day
  • Case studies – depending on your business and target audience it might be worth investing your time into creating case studies. This can be something like a client success story where you talk about how you helped your former clients, touch base on your processes, and what were the results you accomplished
  • Live chat – to be fair, this needs a lot of time, so in case you have an assistant to help you out this can be a great way to generate more leads on your website.
    Pro Tip: prepare for the possible questions and have a list of answers to them. Make sure you teach your assistant how to address each question, so every client can feel seen, heard, and understood.
  • Make it more interactive and enjoyable – one of the best ways to stand out is to add a welcome video to your site. This can be as short as 3-4 minutes where you give a quick introduction to who you are, what you do, and give a quick overview of the site. This doesn’t just help the potential clients to have a more seamless user experience, but can also build more trust.
  • Make your forms easier – this might not be considered as an important step, but trust me, there are plenty of people who are leaving a site just because the forms (either an inquiry for a free call or buying a product) take too long to fill out. You want to take away this frustration and make the process a no-brainer. So check your forms and make sure that you only ask for the most important questions up-front to get them into the loop, then you can ask the rest once you have a call or can have more interaction.
  • Hide your price page – This I heard on the Designer Boss podcast a few weeks ago and I think it’s a great way to capture leads! Since the people who are on your site are possibly interested in your services the idea is that in order to see your prices they have to give their email address. Then is it up to you how you nurture them.
  • Nurture your leads – speaking of nurturing, it can be a valuable way to generate more leads – imagine, someone is inside the door, your captured them and then you give them a stellar experience with your email sequence, addressing their needs, problems. What would they do about it? Share it! Of course! Nurturing them well so they can brag about it and share it with others.
  • Grab their attention before they go – This is not something many of us like to do, but statistics say that pop-up banner’s click-through rate can go as high as 50,2% (as per sumo.com). So why not try them once and see the results for yourself? Maybe you’d be surprised by their performance – if it is good, you know this works and can plan with it in the future, if it’s bad you know what to stay away from.

I would love to read which of these helped your business!
Do you have any other tips that worked for you? Share them with us below!

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