BRING AI IN, keep the business unmistakably yours
We set up AI on the foundations your business already stands on, keeping the voice and standards your clients know you for.
Book a Free Strategy CallWhat We Believe
KEEP THE HUMAN WORK, hand off the rest
Every business is a relationship business, and AI should give you more time to build them.
OUR story
Design You Need started in 2018 as a brand and web design studio, helping established small businesses build a strong online presence with clear branding and a website they feel confident sending prospects to. Over the years, we helped them build the automations and systems behind their client acquisition, follow-ups and funnels.
In 2022, we brought AI into our daily operations to work more efficiently. It felt like a relief to have a machine do the work a lot quicker than we ever could, but it didn't take long to see how easy it is to go fast in the wrong direction. Like anything rushed without a clear strategy behind it, it had, and still has, its costs, and we saw them in our own studio and in the businesses we work with:
- Automating processes that needed fixing before AI touched them.
- Paying for random tools that promised to do everything, only to keep working the same way as before.
- Writing copy quickly, then looking back and being horrified by the AI-slop it created.
- Using AI overall to save time, only to end up spending more time fixing the output.
- Brainstorming new offers, marketing materials and lead magnets quickly that turned into more distraction than growth.
And somewhere in all that speed, the worst part was realizing that our connection with our own direction was slowly getting lost.
Not every business is in the human business, but ours is proud to be one. Since the very beginning, it has been built on referrals from amazing business owners who have similar values.
To help our clients avoid the same costs, we invested in learning AI and consulting, and we keep learning to give them the best advice.
No matter how much AI can help, clients still want to be heard and remembered, and they still choose the people and businesses they trust.
We support businesses whose main value is the relationship they've built with their customers, and who care about keeping that trust and their voice.
Every project now begins with that in mind. We go back to the basics that worked before AI made everything seem easy: clear messaging, thoughtful design and processes your team can follow, with AI added where it gives you and your team more time for the people your business is built on.
Brand & AI Advisor, Founder of Design You Need
Meet Orsi
THE HUMAN behind the work
I've been looking for a more efficient way to do everyday tasks for as long as I can remember, and I treat time like a finite resource, because it is. I'd rather spend mine on the work I love and the people I do it for, and let a good system take care of the rest. It's what I want for every business I work with.
I'm from Transylvania (no, not a vampire, although my husband might disagree). Living in four countries and speaking six languages taught me to listen closely and understand people quickly, wherever they come from. It's a big part of how I work with clients, getting to know their business and the people they serve before building anything.
Outside of work, you'll find me on long city walks or hikes, hunting down good food, or with my nose in a new book. Most days start early, with a workout and some quiet time before the world wakes up. What I love most, in work and in life, is connection: knowing I contributed, and having people around me who care and are cared for.
When You're Ready
FIND OUT where to start
In 30 minutes, we look at where your business is today and what to work on first. You leave with a clear next step, whether we work together or not.
Book a Free Strategy Call