Does this resonate with you?

Does it seem like you have a neverending to do list and you keep procrastinating on things like colors, fonts and what to post?

Do you feel overwhelmed with all the different platforms you need to learn to grow your business online?

Are you spread thin with admin work, clients, business issues, branding, marketing, sales, website building and who know what else?

Wish there was someone who could help you, take some of the weights off your shoulders so you can start focusing on what you are really good at?

I help passionate businesses build a high-end, streamlined online presence, so they can offer premium experience, increase conversion, and expand their loyal client base.

I am here to create a beautifully branded and highly strategic website that supports your business growth for years to come. 

With a background working in consultation, design and e-commerce, I approach each project from a completely different angle - strategy and storytelling first.

So our work together will be packed with workshops of talking about your business, finding the true essence of why you do what you do and how you can serve your customers better. Then we top it with a gorgeous website that serves you in all that.

I saw so many websites looking amazing but not performing well. The reason? They lacked an overarching strategy. They didn't connect emotionally with clients and were overly complicated to use - or lacked a strategic consumer journey.

Guess what? You're in the right place!

The result

A highly strategic brand + website that builds your know, like & trust factor - and brings you sales.

Who am i?

Get to know me


Enneagram 4, INFP: Mediator


Early mornings

I wake up at 5.30 am on weekdays and often on weekends as well. I love the quietness of early mornings and to be able to focus just on myself. This includes RTT sessions, journaling, learning or working on a new exciting project in my business. This sets me up for the day and no matter what that day brings, I already took time for myself and what is important.

"Individualists may stand out to others from their unique choice of fashion, unconventional lifestyle and interests or creative works. Offbeat yet endearing, Individualists have a relentless drive to discover and understand who they truly are, deep down. Creation — not consumption — is the key to their well-being."

"Idealistic and empathetic, Mediators long for deep, soulful relationships, and they feel called to help others. They share a sincere curiosity about the depths of human nature. Mediators are compassionate and nonjudgmental, always willing to hear another person’s story. When someone opens up to them or turns to them for comfort, they feel honored to listen and be of help.

I copied this description here because they describe me so well. In addition, I am highly disciplined which I believe is one of the greatest virtues both personally and profesionnally.

Everyday workout


I was an energetic person even as a kid but as I became an entrepreneur and started working from home I learned how much it means to my overall physical and mental health to move my body every day. Not sure where I would be without these...but certainly less balanced and more stressed :) My workouts include running 3-4 times a week (around 20 km) and workout with weights 5 times a week. Top fav: Caroline Girvan!


I can mirror-write

I was born as a left-handed but schools back then kind of forced every kid to write with their right hands. So, I ended up with 2 pens in my hand and wrote with both left and right and the opposite direction in the same time. Really good way to disctract yourself on boring classes. :)
The way it looks now is that I can use my hands interchangebly in every area of life and I love to have this freedom.

Learning something new every day


I'm the person who is always looking for new ways to develop herself. Whether it is by learning a new language (ciao Italiano), a business solution or about everyday stuff, I keep my brain trained and entertained each day. This can sound tiring but I came to the realization that I feel at my best when I feed my brain with quality and useful information.

Giving back

Supporting children

There are terrible things happening to people every day but the one that most breaks my heart is children who don't have the opportunity to learn and grow up because they're either sick or living in poor circumstances.
Every year I send 1% of my taxes to organizations that support sick children and those who have less opportunities in poor, rural areas.