The Jessica Energy had a unique service offering but lacked a clear brand message and automated systems where clients can easily book. Jess realized that a new branding and a new website can provide numerous benefits for her business. Firstly, it can help establish a strong brand identity that sets her apart from competitors and creates a lasting impression on her high-end clients. This can lead to increased brand recognition and customer loyalty. Additionally, a well-designed website can improve user experience and make it easier for customers to find the information they need, ultimately leading to more conversions and sales.
"I struggled with not being able to understand the wording and desires from a client point of view. Also because of not having the right systems in place to work smarter, not harder. Making a lot of extra work for myself by not having automations. Also not having any passive income on my website."
The goal of a brand and website project was to create a strong image for Jess so she can attract more high-end clients, build a stong tribe for her luxury retreats and make it easy for people to book her services online.
We started off with a detailed branding workshop to understand Jess' business, her brand and target audience. Based on our discussion, I put together her brand strategy, a new identity and designed her new logo. She could instantly use this identity during her brand photoshoot.
Brand Discovery - Brand Strategy & Identity
Online Shop & Booking System integration
Website Design & Development
We conducted extensive research on the industry and target audience to understand their needs and preferences. We also analyzed the competitors' websites and branding strategies to identify gaps and opportunities.
Based on our findings, we have developed a comprehensive marketing plan that aligns with the needs and preferences of her target audience. Her strategy includes a strong online presence through social media and a user-friendly website design that sets her apart from her competitors. Additionally, we integrated Dubsado, a CRM platform to handle seamless online bookings and offer a high-end experience to her clients. We are confident that our approach will lead to increased sales and customer loyalty in the industry.
"I feel like I've done this type of work before, so I knew it would be intensive and time consuming and make me sometimes do the things I don't love doing. I will say thought that Orsi took over most of the stuff I dread and made it super easy to show up because I got to work on the things I'm actually good at."
I designed 3 logo concepts and presented them to Jess. After feedback and revisions, we finalized a logo that represented the brand's values and uniqueness. We also designed a custom color palette and typography that complemented the logo and conveyed the brand's personality.
Based on my findings throughout the website strategy workshop I designed each page in Figma and asked for feedback from Jess. Then, with using that final design I built a responsive website that incorporated the new branding elements and showcased the online products in an engaging way.
We optimized the website for search engines and ensured it was user-friendly and accessible on all devices.To further enhance the user experience, we also implemented a streamlined checkout process and integrated social media sharing buttons.
The process included extensive testing to ensure the website was fully functional and free of any bugs or glitches. The end result is a visually stunning and highly functional website that effectively showcases Jess' services and luxury retreat.
After thorough testing and quality assurance, we launched the website and helped Jess promote it through social media and email marketing campaigns. The website has since gained a significant amount of traffic and engagement from the target audience. Our team continues to monitor and analyze the website's performance, making necessary updates and improvements to ensure its success.
To further enhance the company's business operations, we integrated Dubsado into her workflow. This all-in-one platform offers a range of benefits that can streamline business processes and save her time. With Dubsado, she can easily manage client information, accept online bookings and payments, create custom forms and contracts, automate invoicing and payment reminders, and even schedule appointments. Plus, its user-friendly interface makes it easy to navigate and customize to fit her specific needs. By incorporating Dubsado into her business, she'll be able to focus on what really matters - providing top-notch service to her clients.
"That face time and one on one meetings really helped me to feel connected, get a lot done, understand what was needed from me, provide feedback and feel encouraged and motivated. I learned how to really think about what my client would be looking for, and make sure all my marketing efforts are speaking to their pain points and desires."
Our branding and website project for Jessica Energy was a success, thanks to our research-driven approach, creative design, and technical expertise. I was able to help Jess establish a strong brand identity and online presence that resonated with their target audience and drove business growth.
The Results & Conclusion
The new branding and website received positive feedback from customers. Jess happily reported an increase in sales and brand recognition, which exceeded her expectations.
"Working with Orsi was a dream. She was incredibly organized, professional, reliable, personable and very good at what she does! It was so nice knowing she was going to do exactly what she said she would, and I was pleasantly surprised by how much she took off my plate! She also really held my hand through the process and always met me where I was at."
If you've got inspired by this project and would like to embark on a similar experience where you end up with a strategic design and confidence, hit the button below and let's talk.