"The support I got from Orsi was so much more than just brand and website design.  From the beginning until this moment she has been truly invested in who I am, what I'm doing and where my business is going."

In 3 months, Tonia's website went from non-existing to over 18K visitors within 4 weeks

Brand & WEb transformation

Project details

  • Brand strategy, identity, full logo suite
  • Multi-integrated site: online store, online learning platform, automated emails, automated lesson drops
  • Customized training videos
  • Weekly accountability meetings
  • Maintenance
  • Post-project support

The goal of the project

Creating a custom brand & website that resonates with the target audience - people who have zero to little English knowledge - and sells Tonia's English course to help them thrive at work, with their piers and personal life.

  • Timeline: 3 months
  • Platform: WordPress, WooCommerce, LearnDash
  • Tools used: Figma, Google Docs, Mailerlite, Zapier, Illustrator, Photoshop
  • Add-ons: Education platform setup, Zapier integration

She has this concept of thinking backwards, where we start with the end goal in mind and then see what should happen before that in order to get to that day with success.
She broke all the tasks down into these small manageable steps that I could just check off from my list and know that I was going to get to my goal on time.

Clarity & fun

"Anytime that I was confused she had an explanation, any time that I needed advice she was there with advice. She really has just been a huge asset for me, and made the whole process so simple."

The beauty of this project was it's complexity from start to finish. Finding the right way to showcase Tonia's brand and services for people who speak little to no English, include universal elements that help them navigate the site and the online learning platform without any issues.

The Result

Full brand strategy & design that aligns with her values

Automated sign-up flow and email system for new students

Easy-to-use online learning platform with automated lesson drops

The goal was to create a multi-integrated website that includes and online store, an online learning platform, automated flows for the new students, automated emails for existing and new subscibers.
In just 3 months we achieved it all, so Tonia can now focus on content creation and promoting the next course opening dates.

"If I could say one thing working with her has been so much more than website design and branding. Orsi has a lot of experience working with a wide range of different company types and she is able to give great marketing and advertising advice, as well as sales tactics and other methods that have proven successful."

- Tonia

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