"The support I got from Orsi was so much more than just brand and website design. From the beginning until this moment she has been truly invested in who I am, what I'm doing and where my business is going."
In 4 months, Tonia 2x her Return on Investment.
Brand & WEb transformation
Project details
- Target audience: Adults from all around the world who have zero to little English knowledge, and want to learn to advance their careers and life
- My role in the project: Brand and web expert, tech partner, growth strategist, and marketing specialist.
The goal of the project
Creating a unique brand, a custom website with an online shop to sell her course, and a platform where her target audience can easily access and learn Tonia's Beginner English course.
- Timeline: 3 months
- Platforms: WordPress, WooCommerce, LearnDash
- Tools used: Figma, Mailerlite, Zapier, Illustrator, Photoshop
- We performed a Soft-launch
- Service included: full branding, custom website, training videos, weekly sessions, maintenance and support
She has this concept of thinking backwards, where we start with the end goal in mind and then see what should happen before that in order to get to that day with success.
She broke all the tasks down into these small manageable steps that I could just check off from my list and know that I was going to get to my goal on time.
Website Design Mockups
Based on our workshops we built Tonia's new brand and I create her website designs in Figma where she could easily give feedback and see the changes implemented right away. Once finalized, we built her site on WordPress.
"Anytime that I was confused she had an explanation, any time that I needed advice she was there with advice. She really has just been a huge asset for me, and made the whole process so simple."
The Process & Result
As of April 2024 Tonia made over 30k in sales from her online course.
- Building each platform for non tech-savvy people to use it with no issue
- Using the simplest language on both website and email marketing that even people with little to no English can understand
- Integrating translations that are accessible for a global audience with no English knowledge
We started off this phase with another workshop discussing her website goals and what her users needs are. Her site has been designed with the end user in mind, creating a user experience that makes the purchase process and course navigation easy for her non-tech savvy people as well.
Website + Online shop + course platform
We performed a soft-launch keeping in mind the challenges people might face when they access her site (language barriers, translations, tech-savvyness).
Since the first launch, we have a clear roadmap for the next one ever 3 months.
The Launch
As with all my clients, we had an extensive workshop discussing Tonia's business goals, brand vision, mission, messaging, target audience, competitors and identity traits.
I prepared her brand strategy and 3 logo concepts from which she picked the one on the photo as this resonated the most with her global community and her brand.
Branding
Challenges
The beauty of this project was its complexity from start to finish. Finding the right way to showcase Tonia's brand and services for people who speak little to no English, including universal signs that help them navigate the site and the online learning platform without any issues.
What we achieved together
Full brand strategy & design that aligns with her values
Automated sign-up flow and email system for new students
Easy-to-use online learning platform with automated lesson drops
With my approach of constant support, she is able to launch her course easily without having to worry about any tech or setups. I help her pick the right strategy, create the best roadmap with tasks and deadlines that fits into her schedule, and bounce ideas for future products.
For constant growth, we analyze each campaign together, adjust the site, the emails, the copy, the workflow based on previous experiences and user feedback.
Having this system allowed her to dream big, knowing that I will take care of all the setups and tech part, while she can focus on the next idea to support people around the globe.
Continuous support
"If I could say one thing working with her has been so much more than website design and branding. Orsi has a lot of experience working with a wide range of different company types and she is able to give great marketing and advertising advice, as well as sales tactics and other methods that have proven successful."
- Tonia
Let's elevate your business as well
let's do this
If you've got inspired by this project and would like to embark on a similar experience where you end up with a strategic design and confidence, hit the button below and let's talk.